Design your own Company Logo in Photoshop

Doing Your Own Company Logo Design

 

Having your company logo design done by a professional can be an expensive process. Hopefully this tutorial will give you some ideas on creating your company logo yourself.

If you plan to have your company logo printed on paper at any stage, I would strongly advise making it high resolution (300 dots per inch or more), otherwise your company logo will look pixellated when you print it. You can always create a smaller, lower-quality version of your company logo design for the web.

 

1 – The company name

Start by using the Text Tool and typing the main word of your company name. Select a darkish or midtone colour, and choose a serif (curly-edged) font such as Palatino Linotype or Times New Roman. Use all capitals, and slightly enlarge the first letter.

 

 

2 – Creating the company logo sub-text

Using the same font, put the rest of your company name, or some other descriptive phrase, underneath the main header. Use a much smaller font size, and increase the letter spacing by typing a high number into the "Tracking" box. (Alternatively, you can just put a space between each letter.)

The horizontal lines I've put in help to separate out and highlight the text of the company logo. An easy way to make a line is to use the text tool and type an underscore ( _ ), then press Ctrl+T to transform it into an elongated shape.

 

 

3 – Adding a graphic element to your company logo design

With just words and lines, your logo design will look dull.

If you don't already have a small image you'd like to use, you can use the Shape Tool in Adobe Photoshop 6.0 and 7 to draw a shape.

Another option is to use the Text Tool, and type a character in the Wingdings font.

At this point, your company logo design is finished, and will look good both on screen and on paper. However, if you want to embellish it further for the screen, then read on. Embellishing your company logo design will make it look nicer, but it won't be as clear.