Only Logo Design

Guidelines for selecting a logo design 2

Your logo should be compatible with your image

If you are a financial or legal institution, you will probably want a logo that is more conservative in design and color. Navy blue, maroon, and dark teal are good color selections for projecting a conservative image.

If you are an artist or a state-of-the-art computer company, you may want a logo that is more abstract and contemporary. Shapes and symbols are good choices for an abstract look. Even using black and white as colors on a unique design gives a contemporary look and feel.

Your logo design should be simple

One reason your logo should be simple is that people process an image in their mind more readily than words alone. The other reason that your logo should be "simple" is that the simpler your logo is, the easier it will be for your graphic designer to resize and recolor it for various design purposes. You should have various logo sizes (small, medium, and large), a web version and a print version of your logo, and a black-and-white and color version. Always plan beyond your initial design purposes for your logo since the ultimate goal of your business is to expand.

Your logo should be unique and recognizable

There are two reasons you need an unique logo. First, you want people to see a visual representation of your company or business. When people see your logo, you want them to immediately associate that logo design with you and no one else. You don't want your logo to be a piece of clip art because someone might associate that clip art with your competitor. Using an image or a typeface that is all too common defeats the purpose of having a logo, and can even have a negative backlash among your audience who would view your company as unimaginative.

Second, a unique corporate identity is important because you don't want to violate any copyrights or trademarks of other companies. If your logo is too similar to another company's logo, it is in your best interest to modify or redesign the logo. What it would cost you in time and money to have it redone would be very small compared to winding up in court for a copyright violation.

If your logo is simple and unique, and if people visit your web site repeatedly, people will associate your logo with your company. When done properly, a logo is one of the simplest ways to make a brand name recognition impact.

Source: http://www.grantasticdesigns.com/