Only Logo Design

The truth about the Logo templates

In a word - they're usually crap (sorry ma). Most so-called template logo icons are rudimentary shapes, swooshes, swirls and abstract shapes. Not even frikkin’ logos to be brutally honest. This is very deliberate. In order to appeal to as broad a spectrum as possible, most template logos are of the psychobabble variety. This swoosh means 'this'. This squiggle represents that. Any more recognizable template icons are merely clip art of very, very, poor quality. Hell, for the price these people are asking, you can access our library of unused designs and ‘diamond in the rough’ designs. Created by some of the best logo designers in the world. Custom too.

 (Watch our new section for more on that). And another question to ask yourself – are these icons original (or do they even belong to the template logo merchant in the first place)? We’ve discovered people selling template logos that were pinched right off our web site. We've even bought one of these template logos for $15.00 - which despite its hilarity illustrates a real problem with this method. We’ve found other sites that are (to be charitable) ‘inspired’ by our client’s logos in the design of their logo templates (see our Copycats logo templates section for some graphic examples of this). Neither would pass even the most rudimentary once over by a copyright lawyer, never mind the much more rigorous inspection of a trademark attorney. And heaven help anyone who goes to town - printing up brochures, letterheads, stationery, web sites and other marketing material, only to find that the logo being showcased belongs to somebody else (at The Logo Factory we supply copyright documents with all our logo design packages – perfect to illustrate to a presiding judge who created what when). While you may save a few hundred (or even a thousand) dollars in the initial design of your logo, it’s critical to keep one thing in mind. Over the life of your business, that logo will be printed on tens of thousands of dollars worth of marketing material. Imagine waking up one morning to find out that you’re using a logo that belongs hook, line and sinker to somebody else. Perhaps now is a good time to remind you of the old saying – penny wise, pound-foolish. It’s never been appropriate in the logo design industry until now.