Only Logo Design

Things to look for in working with a logo designer

Running a search on any of the search engines will produce 100,000's of companies and individuals who claim to be "Logo Design Professionals" (that's probably how you found The Logo Factory in the first place). Other than obvious standouts, the logos presented look fairly similar. When it comes to the bottom line, pricing is all over the place - there's even places where you can have a logo designed for ten bucks (but even the most price conscious client will know there's a very large catch there) - and it may get terribly confusing before too long. While we would be more than happy to work on your new logo design project, and the purpose of this website is to convince you of that, we also realize that there are other very capable design houses, studios and freelancers out there. We also realize that you may well select one of our competitors who will create a perfectly serviceable design that you're happy with. However, as with most of our logo design articles, we've donned out 'Industry Watchdog' cap and believe, at the end of the day, that an educated client is a happy client. As such, we offer some suggestions for selecting the designer or logo design firm that will create your new company mark.

Experience is crucial...

Does the house have a gallery of logo design samples? Logo design is a developed skill, and requires both technical and artistic prowess. Look for REAL logo designs - examples of ACTUAL design projects. Anyone can create a nice icon and reverse engineer it into a company that WOULD be appropriate. It is, for example, easy to create a nice 'swooshy' design and show it as an tutorial example of what COULD work as a 'high-tech' company. Or come up with homesy graphics and use that as an example of a 'quaint little bread & breakfast'. It's not so easy to create an ACTUAL design that pleases the client, their marketplace, and the designer as well. Also, watch out for designers that feel it's necessary to tell you why a logo is fantastic. If a logo needs a paragraph to explain what this color means, and what this shape represents, then ask yourself - "is this is a really effective design?" Keep in mind that you will never have the luxury of explaining the wonderful abstract meanings of your logo to anybody else. Select professional design houses that are able to display this experience and design savvy.

Bargain basement pricing - bargain basement design?

Multinational companies pay tens of thousands of dollars for their logo design. That's how important the logo design process is. That's not to say you have to do the same. However, if someone is emphasizing bargain prices rather than skill, service and technical knowledge, warning lights should go off. Quality design takes time, logo design experts, and the latest software, hardware and knowledge of the current graphic industry standards. These all cost money. Logo design is like any other commodity - you get what you pay for. Prices range from a few hundred dollars to thousands. The price you will pay for your logo should NOT be the only factor. Would you visit a dentist simply because he was giving away free mugs and a 20% discount? Or use an accountant that promised a free T-shirt if you spent $X on their services? Probably not. And as your company logo is perhaps one of the most important investments you'll ever make, it's in your best interest to follow the same ideology with the creation of same.