Only Logo Design

What Are You Really Paying For In a Logo Design

Price and figures for a logo design range dramatically from designer to designer. I have seen some bad designers which some people might think is a good deal charge $20 and later they came to us asking if we can fix this. Then I have also seen people over pay for a logo thinking its a lot better and pay around $850 pouting away at their losses.

Right now the average designer charges about $250 - $300 per logo design so you should get a very good design for under $300. However, you should still learn what your actually paying for.

Charging Per Color
This is just a another way for the designers to make some extra money. To change logo colors usually takes about 5 - 10 minutes on average. If its a complex logo with illustrations or a technically involved design it may take up to 45 minutes to change the colors. So when a designer charges per color, ask them what are they really charging for.

Mock Ups, Designs, Samples
These are all another word for TOTALLY & COMPLETELY different designs. For example you get a check mark logo, circle logo, square, and a triangle design. The designer had to do something COMPLETELY DIFFERENT to create your logo this is what that means. Some companies give you 5 designs to pick from some give you 10. You have to think if you are an indecisive person when it comes to this. Basically if you get 5 designs it should be a decent amount. Today in the industry, roughly each design costs $50. 

Revisions, Edits, Changes
These are changes done to your designs or mock ups. Changes can include color changing, moving a word horizontally, vertically, adding a slogan, rotating an image some degrees, etc.

Rush Delivery
If you need a logo fast you are probably in need of rush delivery. In this case most logo designers charge anywhere from 25% to 100% more for a logo design depending on their busy schedule, and how fast they are really going to get it to you. The average standard logo design time takes about two weeks for completion even though they may say 3 day turn around. However, you will want to make changes, and you will want to ask some more questions once you start seeing your design..  

Money Back Guarantee or Satisfaction Guarantee
A money back guarantee, satisfaction guarantee, or at least a percentage return policy should be available to you from your logo designer at least in one of their packages possibly the higher level package. If at least the highest package does not have some kind of guarantee, be very leery of the designer.

The Set Up Fee
If a set up fee is charged for example $50 to set up your logo design just to get into design mode then something is wrong unless you are receiving stationary, business cards, or some print material. If you are getting original pencil sketches, drafts, or ink illustrations on regular paper then a set up fee is possible. Other then that if there is a Set Up fee ask them what it pays for.

Author: Alexander Evdakov