Only Logo Design

What makes a really good logo

Well, if that ain’t the question to end it all - “What makes a good (great) logo”? Despite having been in the business for over twenty years (eek - though The Logo Factory has been around for ten of that ) and having been privy to the creation of thousands of logos (as both a designer and a CD at the shop) it’s still a difficult question.

Naturally, we all know a good logo when we see it. Just like many of our clients. And, conversely, we can identify a bad logo just as quickly. Unfortunately, these are but our opinions - we ’d argue ‘educated’ opinions - but opinions nonetheless. What about a litmus test for what makes a good logo and on the flip side, a bad one? Not so easy. Over the years, our designers have boiled it down to sliding scales of two factors - concept (the idea behind the logo) and execution (the actual artwork itself). A great logo would have both excellent concept and execution. I’ve also seem brilliantly executed logos where the concept is lacking or bland, and terrific concepts that fell short on the execution side - poor rendering, overuse of special FX, etc. Does it work? Let's take a look at the basic premise presented.

Source: http://www.thelogofactory.com/