Only Logo Design

Who Really Needs a Logo

Who needs a logo? In the purest sense - nobody does. Anybody can create a business without one. In theory, anyone can toil away, providing their client base with the best in service and/or products - relying on word of mouth to expand. Putting faith in the old fashioned method of knocking door-to-door. Many of you are not convinced of the value of a logo. Or the expense involved in creating one. "My business will succeed by itself" you exclaim, "I don't need no stinking logo!" Oh sure, you still need to concentrate on your business basics (a great logo will not bail out a sloppy business - we don't promise that). But a decent logo design (and hopefully a great one) will help to carve out a preconception of what your business is all about, and that will HELP your business to succeed. As a logo design firm, it's obviously our sales pitch to argue that a logo should be part of your overall business plan. It's also something we believe. After all, it was part of our business plan. And you're at least willing to accept that we know something about logos. And somewhere along the way - we did something right to grab your attention.

How many logos do you view a day?

Still not convinced? Look around you. It's estimated that the average person is exposed to over 200 logo designs or brand marks an hour. Sound whacked? Lessee. You start off the morning with a branded coffee (even 'no-name' brands have their own logo - in one of the great marketing ironies), eat your branded cereal, shower with your branded shampoos and soaps. On the way out the door to your branded car, you dress in your logo'd clothing, and pass by untold branded stores, billboards and even bumper stickers on the way to work. If you have access to the Internet in your daily labors - your 200 per hour exposure rises exponentially. One only has to take a look at our logo design gallery to see the vast number of logos and designs around.